SOCIAL RESEARCH

Mapping Individual To His/Her Community

Commercial social research at Image India includes social surveys, controlled observational studies, natural experiments and in ex-post-facto experiments etc
The work includes personality testing, sociogram studies of organizations, action research, sentinel studies, monitoring studiesStudies conducted to monitor a ongoing activity which also might be a experiment of a longer duration. The studies are generally 'longitudinal' in mature... More, evaluation studies , baseline studies, gender dynamics studies, mortality studies , opinion and opinion dynamic studies, demographic dynamics studies . Some of the studies regularly undertaken by us would also typically include socio economic studies, community sustainability analysis and development studies..

A specialized separate initiative deal with the more visible and more popular exercise as polls and psephology studies. In an attempt to achieve higher accuracy.
Analytic induction and Boolean tests are some of the other formal and qualitative methods used for building up casual explanation of phenomena from a close examination of cases in these studies.

Discourse analysis, content analysis as well as the quasi experimental forays as grounded theory concepts are also used for the close study of naturally occurring interactions. Conceptual models are built using the memoing method to study relation among themes.Cohen’s kappa statistical tests are applied to measure the agreement between observed and expected results. Ethnographic decision model (EDMs) are used to predict the kind of choice made under specific circumstances.

 

In our approach, social research is a sensitive & delicate process and so must be its handlers. Incorporating a loot of ‘Academic Research’ tenets the instruments , processes and investigators used have experience & sensitivity specially needed to work in the social research dimension of our research study initiatives.
The scheduling and time frame options are also specialized suitablie to the working of social research projects and the monitoring and control tools customized too for such projects.

A team of dedicated sociologists, psychologists, professional field personnel and a mass of volunteers steer the execution of the socio studies pan India by us .

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