In industrial research we take a broad and in-depth perspective of business process issues and venturing at all three levels namely business unit level (SBU, profit center & cost center), functional level and the front line/shop floor level. 
This includes competitor study (in organization and marketing impact terms), environmental studies, business cycle evaluations, as value chain analysis, situational analysis, entry & exit barrier studies, vendor analysis, distribution depth study, dealer & distribution psyche and marketing analysis. Besides intact evaluation, customer satisfaction monitoring studies such as end users & OEM listing, satisfaction analysis, bottlenecks and problem identification studies too are conducted. 

Brief notes on some of these study type are linked as under:


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